2004 16-3 A Study of Taiwanese Love Styles

Wen Chun Cho
 

National Kaohsiung Normal University



In the past decades, research on romantic love has been developed and has gained much attention in western academia. A growing body of theories of love and relatedmeasure has shown in the literature of social science. However, a review of extant empirical studies revealed a tendency to borrow theories of love or measures from the western by Taiwanese researchers. This study aims to develop a scale for measuring Taiwanese love styles and explore the extent to which Taiwanese love styles are related to personal variables.

The original love scale was derived from (1) the content analysis of 100 love ac- counts of Taiwanese lay people, and (2) an item pool from western well-developedmeasures of love. After surveying 1847 subjects, the total 160 items of Taiwanese lovescale was factor analyzed. Eight factors were extracted, using a principal component analysis. The researcher then surveyed another 767 subjects to examine the relation-ships of Taiwanese love styles with gender, sex-role, personal modernity and tradi- tionality, relationship satisfaction, and western love styles. The results suggested thesignificance of Taiwanese love scale.

Keywords
romantic love、love style、personal modernity、 personal traditionality、sex difference、sex-role、relationship satisfaction

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